Display Magazine · · feature in German
DISPLAY Magazine: maison blanche's provocative perfume debut
What the feature covers
DISPLAY Magazine features maison blanche’s debut fragrance trilogy, developed by founder and creative director yannik zamboni. the collection brings together three scents: queerdo, breed and kink. together, they explore queer identity, sexuality, nostalgia and freedom through fragrance, fashion and art. developed over three years, the collection extends maison blanche’s approach to queer visibility and self-expression, with provocative bottle designs and a launch concept that reflects the brand’s provocative and playful visual language. in its interview with zamboni, DISPLAY looks at the ideas behind the fragrances, the role of sexuality in queer visibility and the creative process behind maison blanche’s first in-house perfume collection.
“We didn't want an off-the-shelf fragrance.” — yannik zamboni, founder (Display Magazine, translated from German)
