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ABOUT US

our vision at maison blanche is to interrogate socio-political taboos through our productions of conceptual fashion– creating an arena for interaction where dialogue is the primary weapon. the collections of maison blanche primarily target issues toward the defamation and repression of minorities, gendered conflicts, and feminism– with a focus on the LGBTQIA+ community. As our designer Yannik Zamboni challenges:

“we should be living proof that you don’t have to focus on just one ideal. you can reconcile many goals: fair working conditions, inclusion, conscious and circular fashion, socio-political concepts, and at the same time create high-quality products that meet the highest design standards.”

and that uncompromising idea is where maison blanche began. it was never an option for the label to serve the broken industry of luxury fashion or the volatile conditions of the fast fashion sphere. with the perfect storm of covid lockdowns coinciding with zamboni’s graduation from the university of applied arts and sciences FHNW basel in switzerland, the label was formed from a need to survive.

“at the beginning of my career, i asked for funding from 9 different institutions or participated in competitions promoting my own label, and was rejected rather quickly. i didn’t find success until the 10th attempt. i applied to and won design-competition show “making the cut,” where i won a distribution-contract and one-million dollars to achieve the very first production of maison blanche.”

as a counter-cultural label, rejection of maison blanche’s ethos is quintessential to it’s origins as queer anti-fashion, abnormal and unexpected. subversive politic is found within each stitch, reflected in the deconstruction and deposition of continuous design codes; a side-stream to the mainstream; creating its own (ab)normal; rewriting the unwritten rules, completely detached from the oppressive structures of dominant social ideology.

in its final form, maison blanche will completely revolutionize the final frontier of the fashion landscape. asserting itself independently and autonomously on the market, once maison blanche is through, there will be no excuse to favor linear production over circular anymore. completely vegan, plastic-free, equitable employment, and cradle2cradle standard, the production and ephemerality of fashion will be gone with as we all know it.

“circular fashion is the only future i want to imagine. therefor, i always say: if you really want to succeed– have no plan B. put all of your efforts into what you believe.”

come join the revolution. maison blanche is waiting for you.

ABOUT US

our vision at maison blanche is to interrogate socio-political taboos through our productions of conceptual fashion– creating an arena for interaction where dialogue is the primary weapon. the collections of maison blanche primarily target issues toward the defamation and repression of minorities, gendered conflicts, and feminism– with a focus on the LGBTQIA+ community. As our designer Yannik Zamboni challenges:

“we should be living proof that you don’t have to focus on just one ideal. you can reconcile many goals: fair working conditions, inclusion, conscious and circular fashion, socio-political concepts, and at the same time create high-quality products that meet the highest design standards.”

and that uncompromising idea is where maison blanche began. it was never an option for the label to serve the broken industry of luxury fashion or the volatile conditions of the fast fashion sphere. with the perfect storm of covid lockdowns coinciding with zamboni’s graduation from the university of applied arts and sciences FHNW basel in switzerland, the label was formed from a need to survive.

“at the beginning of my career, i asked for funding from 9 different institutions or participated in competitions promoting my own label, and was rejected rather quickly. i didn’t find success until the 10th attempt. i applied to and won design-competition show “making the cut,” where i won a distribution-contract and one-million dollars to achieve the very first production of maison blanche.”

as a counter-cultural label, rejection of maison blanche’s ethos is quintessential to it’s origins as queer anti-fashion, abnormal and unexpected. subversive politic is found within each stitch, reflected in the deconstruction and deposition of continuous design codes; a side-stream to the mainstream; creating its own (ab)normal; rewriting the unwritten rules, completely detached from the oppressive structures of dominant social ideology.

in its final form, maison blanche will completely revolutionize the final frontier of the fashion landscape. asserting itself independently and autonomously on the market, once maison blanche is through, there will be no excuse to favor linear production over circular anymore. completely vegan, plastic-free, equitable employment, and cradle2cradle standard, the production and ephemerality of fashion will be gone with as we all know it.

“circular fashion is the only future i want to imagine. therefor, i always say: if you really want to succeed– have no plan B. put all of your efforts into what you believe.”

come join the revolution. maison blanche is waiting for you.