GARçONNE

KALTBLUT presents GARçONNE. Photography by Flavio Leone. Model is David Beer. Styling by Christoph Cong Fässler. All designs by „maison blanche by Yannik Zamboni“. The editorial was made the 100th anniversary of the „Textilerevue“  commissioned by the STF Schweizerische Textilfachschule Zürich (Swiss Technical Textile School Zurich). The assignment was to create a look with the inspiration of the decade 1920-1929. Project and idea by Noémie Schwaller from www.textilrevue.ch // @textilrevue_ch

The term „Garçonne“ refers to a twentieth-century fashion trend that manifested itself during the „roaring twenties“ (also called „les années Folles“ or „Golden Twenties“) between 1919 at the end of World War I and 1929, the beginning of the economic
and social crisis. Beyond the specific style of the 1920s, the phenomenon of Garçonne that emerged from the emancipation of women and the demand
for equality reflects a cultural mutation of the representation of the
female gender that prefigures the contemporary woman
(Wikipedia definition [French], freely translated by – maison blanche – )

GARçONNE is a cry to give space to gender, and indeed to all forms of gender, and to accept and value them. Not only do we already know the third sex, that of the intersex, but there are many different ways of perceiving and living gender. Gender identities range from agender, androgynous, gender fluid, non-binary, transgender, gender nonconforming, multigender, pangender, polygender, two-spirit and many more. We, as part of society, are responsible for the change. GARçONNE is meant to unite feminist people in the fight for equality of all genders in a society that is still patriarchally constructed and controlled and which teaches, normalizes and celebrates patriarchy. Human history has known more than two sexes since the beginning of time and isn‘t the simplification to two sexes and/or gender a curtailment of the rights of all others?

Inspired by the spirit of Garçonne, the energy and power of 1920s feminism for change, this look was created to break social norms and the binary gender system.

GARçONNE:

Is a breed of human being which is not conforming with the societal gender-norms and qualifications nor let themselves put into a binary system. GARçONNE likes to fuck the gender binary and expresses it by using whichever toilet they want, showing off on streets, dressed with whatever they feel comfortable with. GARçONNE is a species of different genders triggered by modern emancipation for all gender identities. They demand a change of societal behaviour, the binary gender system and expresses themselves according to fashion & style which is often referred to as „the gender fuck“.

Material concept:

Only materials where used which are second hand and/or vintage, stock and archive material and remnants. The idea was to get along with what is available already, not due to financial reasons, but due to the idea of sustainability. Conscious use of materials and the environment. In particular, a lot of wool was used as it was a standard material in the 20s, especially in winter clothing.

Project and idea by Noémie Schwaller @_noemies
Photography by Flavio Leone / flavioleone.ch / instagram: @flavio.leone
Photography assistant Chris Daeppen / www.chrisdaeppen.com / instagram: @chris_daeppen
Model is David Beer signed @scout-model Zurich / Instagram: @david.banc
Styling by Christoph Cong Fässler / christophcongfaessler.com / instagram: @cong.cf
Styling assistant Yannik Zamboni / www.maisonblanche.swiss / instagram: @yannikzamboni

Credits Fashion & Concept:
All designs by „maison blanche by Yannik Zamboni“ / www.maisonblanche.swiss / instagram: @yannikzamboni & @maisonblanche.swiss
Designers assistant and right hand is Christoph Cong Fässler / christophcongfaessler.com / instagram: @cong.cf
Sewing assistant Timéa Luana Panier/ Instagram: @was_bringts_mer
Implementation of the screen printing by Martin Schlegel / Instagram: @tdstextildruckerei
Conceptual inputs by Anna Rosenwasser / Instagram: @annarosenwasser
Commissioned by the STF Schweizerische Textilfachschule (Swiss Technical Textile School Zurich) on the occasion of the 100th anniversary of the „Textilrevue“ / www.stf.ch / Instagram: @stfcommunity